Christine Bleakley’s new TV breakfast show Daybreak has successful start
Christine Bleakley Daybreak
It’s been an exciting week for Christine Bleakley as her new ITV morning TV show, Daybreak started on Monday with huge ratings seeing a million people tune in, which is 180,000 more viewers than GMTV had this time last year.
It seems like everyone is trying to knock the show, which is jointly presented by Christine and her old The One show, Adrian Chiles. First Eammon Holmes warned that although they have begun with great ratings, success definitely isn’t guaranteed.
Eamonn, who is now presenting on Sky News at the same time as Daybreak, said: “All this chemistry stuff is nonsense. It is not important at all.
“You just have to have a good programme and be a good presenter.
“The important thing is the team and having a fantastic team around you. It has to be a good watch.
“Too much reliance is being put on this partnership stuff.
“It is a vibrant breakfast market at the moment.
Hopefully they will drop lots of GMTV viewers and we’ll gain them.”
Despite the ratings being considerably more than GMTV, Daybreak still failed to match their competition the BBC. The BBC Breakfast hosts Bill Turnbull and Sian Williams had a maximum of 1.9 million and an average of 1.4 million during their BBC1 programme on Monday.
One senior BBC executive said: “Daybreak did OK but they had Tony Blair on and lots of advertising.
“On Monday Adrian and Christine’s old programme, The One Show, got 4.3 million so they clearly haven’t taken all of their audience with them.
“And BBC Breakfast is still the most popular show at that time of the morning.”
An ITV source said bosses were “delighted” with Daybreak’s ratings and hoped the show could eventually overtake BBC Breakfast.
What do you think to Daybreak? We are warming to it!
