Cheryl Cole backlash on L’Oreal campaign
Cheryl Cole L'Oreal advert
L’Oreal has come under fire for their campaign featuring Cheryl Cole. With her hair looking fantastic in the adverts, Cheryl claims that the products make her hair “feel stronger, full of life, replenished with a healthy shine.”
However before you run out to buy L’Oreal shampoo and conditioner so you can look like Cheryl, take a look at the quick message which flashes for less than two seconds that says her hair is “styled with some natural extensions.” In corresponding magazine ads, the extensions are referenced in 2mm high font.
What makes the situation worse is that Cheryl Cole’s hair stylist has hinted that the hair extensions were actually synthetic and not real hair!!!
The Advertising Standards Authority in the UK told the Times they have rejected complaints about the ad since the information about Cole’s extensions was “clear and legible.”
A spokesperson for L’Oréal said, “Cheryl has worn hair extensions for some time. They are part of her look and are cared for in the same way as normal hair.”
Meanwhile, a representative for Cole is defending the brand as well. “L’Oréal are within their rights and the ads are not breaking any rules. We would never comment on what type of hair extensions Cheryl is using because these are quite personal questions.”
What do you think?
